Although on 23.10.2015 in Kiev was a cloudy day the conference hall of the Vozdvyzhensky Boutique Hotel was full of summer-like colours – CS Fashion Banking was held there.
As the name suggests the conference hosts combined two areas «fashion» and «banking» in one idea and the conference focused on design of the online banking systems.
Tatiana Kirishun, head of the analytical department of CS Ltd, made a short overview of the design trends of the top 20 of the world banks. Beyond expectations the world leaders prefer maximum simplicity in organizing the interface of their online and mobile banking systems.
To a large extent the European approach to design development coincides with the approach of our domestic developers. This idea was confirmed in the presentations by Vladimir Fischuk, analyst of the department of online banking systems («Who is our customer? Approach to online banking functional design development»), and Vera Savchenko, head of the department of web and mobile application design of CS Ltd («Offers of design for mobile banking, remote banking services, new gadgets»).
Now the well-known saying “a good dress is a card of invitation” can be applied to banking servicing as well. A modern customer when choosing the bank is mainly guided by “appearance” of the bank and the services it offers. How a) up-to-date, b) convenient, c) customer-friendly they are. And every bank trying to be on trend should remember about that.
The participants of the CS Fashion Banking conference were offered to vote for the best online and mobile banking design developed by the CS creative team. Accidentally or naturally but the most votes received options of interface design for smart watch. It looks like this new gadget becomes more and more popular and who knows maybe it is its compact screen on which banks will soon have to place their new services for customers.
Andrey Shaparenko from Credit Dnepr bank and Natalia Shvets from OTP bank became the happy owners of canvases with design by CS Ltd.
In general the conference program was prepared so that the participants could as much as possible communicate with each other and appreciate the offers of the organizers of design options for online and mobile banking on different devices – tablets, phones, smart watch. For design is such a material that should be seen and felt.
And do you feel that it is time to refresh your design?
See the photoreport of the event here.
